ADVERTISING
THE VINE TIMES POSITIONING STATEMENT:
The Vine Times explores all aspects of the wine country lifestyle, covering wine regions, food, travel and lifestyle. Providing readers with approachable, unbiased and useful information, The Vine Times seeks to educate consumers and further the enjoyment of wine, food and the wine country lifestyle.
The Vine Times delivers an audience that is upscale, active, modern, and stylish.
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Current Monthly Traffic:
• Page Views: 3,200,000 per month
• Unique Visitors: 403,097 per month
Demographics:
• Median age: 37 (78% are age 30 to 54)
• Men: 54% | Women 46%
• College educated: 87%
• Employed full time: 74%
• Average household income: $112,400
• Connect to the Internet through a Broadband Connection 77%
• Used a Multimedia Application in the last 30 days (RealPlayer, Windows Media Player, iTunes, etc.) 54%
• Downloaded/Watched a Video in the last 30 days 40%
Within the past 12 months:
• Attended a wine event: 91%
• Visited a winery: 64%
• Purchased products online: 78%
Within the past month:
• Purchased wine: 98%
• Purchased kitchen accessories: 63%
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WEEKLY E-MAIL NEWSLETTER
Our opt-in e-mail newsletters are a targeted means of reaching our readers and your customers.
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The Vine Times
Weekly Update Newsletter:
• Published every Friday
• 34,000 + opt-in registrants
Newsletter Specs:
• Sponsorships sold on the number of registrants for a specific e-mail list.
• Emails take either a 468x60 banner ad or a 160x600 skyscraper ad with back-up text limited to 40 words and a linking URL.
• Emails are available in HTML or text formats. |
Standard Units
| Pixel Size |
File Size |
Looping |
| 468x60 |
12K |
3 Loop Max |
| 728x90 |
18K |
3 Loop Max |
| 160x600* |
15K |
3 Loop Max |
| 120x600 |
15K |
3 Loop Max |
| 336x280 |
20K |
3 Loop Max |
| 300x250* |
20K |
3 Loop Max |
| 240x120 |
12K |
3 Loop Max |
| 240x400 |
15K |
3 Loop Max |
| "Half Page" 240x600 |
24K |
3 Loop Max |
*Preferred sizes
NOTE: ALT text not to exceed 72 characters.
Third Party Tags must be set to launch off-site links in a new browser window. (target=_blank)
Most rich media formats including animated ads accepted prior to testing.
All creatives must be submitted five days prior to launch (seven days for rich media)
Section/page-targeting, geo-targeting, time-targeting available.
We accept third party ad serving.
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Rich Media
Rich Media Banners (468x60, 728x90)
Definition & Dimensions:
Standard banners (468x60 pixels) which use rich media technologies such as HTML, Flash and Java.
Rich Media File Size:
Up to 15k initial load
Up to an additional 50k may be loaded after a user clicks on the banner
Rollover Expands:
A banner may expand to as large as 468x240 after a user clicks on it, and should automatically close when the cursor moves off the banner.
Click Expands:
A banner may expand to as large as 468x240 after a user clicks on it, and can stay expanded until the user clicks a clearly labeled "close" button.
Audio/Video:
A banner may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins.
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Rich Media Towers and Skyskrapers (120x600, 160x600)
Definition & Dimensions:
Interactive Marketing Units (120x600 or 160x600 pixels) which use rich media technologies such as HTML, Flash and Java.
Rich Media File Size:
Up to 20k initial load
Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the skyscraper
Non-Rich File Size:
Non-rich skyscrapers should be 15k maximum file size.
Audio/Video:
A skyscraper may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins.
Rich Media Rectangles (336x280, 300x250)
Definition & Dimensions:
Interactive Marketing Units (336x280, 300x250 pixels), which use rich media technologies such as HTML, Flash and Java.
Rich Media File Size:
Up to 25k initial load
Up to 3 additional loads of up to 50k each may be initiated after a user clicks on the rectangle
Non-Rich File Size:
Non-rich rectangles should be 20k maximum file size. a/k/a Default units.
Audio/Video:
A rectangle may play audio and/or video content after a user clicks on it, and should display a visible "stop" or "pause" button once the audio/video begins.
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Rich Media Ads (eyeblaster, unicast, etc.)
Definition:
These are units that float across or otherwise appear over the page content.
Dimensions:
These pop-ups should be 250 x 250 pixels.
Rich Media File Size:
These pop-ups should be 20k maximum file size.
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Rich Media Pop-Ups
Definition:
Pop-ups automatically launch in a new browser window when a Web page is loaded.
Dimensions:
Up to 550x550 pixels maximum
Rich Media File Size:
100k maximum file size
NOTE: ALT text not to exceed 72 characters.
Third Party Tags must be set to launch off-site links in a new browser window. (target=_blank)
Most rich media formats including animated ads accepted prior to testing.
All creatives must be submitted five days prior to launch (seven days for rich media)
Section/page-targeting, geo-targeting, time-targeting available.
We accept third party ad serving.
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STANDARD PACKAGE FOR ONLINE ADVERTISING:
Banners rotate run of site. The banners rotate dynamically each time a page is reloaded. The banners can be linked directly to each advertiser's Web site.
SPECIFICATIONS AND SUPPORTED FORMATS FOR ONLINE ADS
Enliven
Subject to testing and editorial approval, Enliven banners that serve animation, sound, video and drop-down menus are accepted.
Gif, Animated Gif, JPEG
Compressed files in the .gif and .jpeg format are accepted. Files must adhere to all size and banner specs, and gif banners are given a maximum looping of 4.
HTML and DHTML
Standard HTML can be served on The Vine Times site. All HTML banners should be tested on various kinds of browser version before being sent to ad production. We can also serve Dynamic HTML, which can extend the interactivity of a normal HTML banner. These ads are accepted with editorial approval. In most circumstances, banner graphics cannot extend beyond the designated banner space.
Shockwave
Shockwave enables web pages to include multimedia programming such as Flash. TVT accepts rich media that requires Shockwave to display the creative. However, all rich media must include formatting that instantly recognizes if a browser is Shockwave enabled. If the browser does not have Shockwave installation, a default gif must be served automatically.
Flash
Banner ads using Flash animation are accepted. Displayed using a plug-in such as Shockwave, Flash allows interactivity and frame by frame animation.
The HTML/JavaScript for these banners must be supplied by the advertiser/agency before we can continue testing. The HTML/JavaScript should include parameters to set standard Flash features, the click-through information, and any other features you wish to include.
Java and Javascript
Advertisers may use java programming language to animate banners. Java allows flexibility with ad design because it is completely self-contained and runs in the browser's available memory space.
All file locations used in the java applet must be passed to the applet in parameters since the html, applet, and images won't necessarily be in the same directory. Specifically, don't use getDocumentBase. getCodeBase should also be avoided. Instead, the full path of all needed resources should be accepted as parameters.
Because users can disable Java, a backup .gif must be supplied.
Banners created with the scripting language Javascript can enable dynamic content advertising to run on the site without interfering with the site content.
Advertisers must include parameters for click-through locations so that we can implement our tracking redirector.
Unicast
The Vine Times site allows banners using Unicast technology, including Interstitials and Superstitials. Interstitials are daughter windows served between the loading of web pages, and must adhere to our size specs so as not to slow the loading of the new page.
Because Superstitials only download when the browser is idle, they are also accepted. All Unicast creative must be appended to a 468x60 banner in order to be served on The Vine Times website.
VRML
Banners using Virtual Reality Modeling Language to show 3-D graphics are accepted, but must include formatting that can detect if a browser has Shockwave or other necessary plug-ins.
Daughter Window
Daughter Windows are accepted. The Daughter window must accompany a 468x60 banner, from which it will be launched when the page is loaded. Daughter Windows should not exceed 225x225, (the width and length can vary as long as the window does not exceed 225 pixels), and should be 15K or under.
Real Audio/Real Video
468x60 banners that contain audio and video are accepted. Sound and Video should be enabled by user commands only.
For more online advertising questions, contact:
advertising@thevinetimes.com
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Rates:
For rates please email advertising@thevinetimes.com
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